February 27th, 2012

(no subject)

Совершенно случайно наткнулась на дивную книгу о советском дизайне: Michael Idov, ed. Made in Russia: Unsung Icons of Soviet Design.

Гимн авоське:


Cotton fishnet shopping bag

In every Soviet handbag, and in many a trouser pocket, hid a hopeful little bundle that could expand to fit almost any shopping dream come true.  The avoska, a simple net bag, allowed citizens to be always prepared in case they crossed paths with something extraordinary - like fresh produce.  It was also remarkably Soviet in affording the shopper zero privacy.  One's loot was on instant and automatic display.

The design was developed during the 1930s, when severe food shortages were the norm.  Avoska is a typically resigned joke on the word "avos',' which is a sort of "perhaps" biased toward a "god willing" - a secular Russian inshallah.  People carried their little net bags hoping for the small miracle of finding something to put in them.  After the war, as food production became more stable, the "god willing" developed into a less urgen "just in case."  From the 1960s onward, Soviet retail would produce irregular and brief outcroppings of exotic goods, which required lightning-quick reactions and the avoska's near-endless capacity."

И еще - описание фена Аэлита-2, с фотографиями.